Internal Communications predictions for 2014 | simply communicate

Je moet er even voor gaan zitten - 12 mensen uit het veld van interne communicatie geven hun visie op wat het jaar 2014 zal bieden. Behalve van veel tekst is er ook sprake van een tweedeling, met enerzijds de commerciële hallelujah toon van partijen als Yammer, en anderzijds de meer beschouwende, soms wat conservatieve blik van consultants. Enkele highlights:

• There is no doubt that 2013 has been a really bad year for privacy, however the upside is that this will unquestionably put it front and center in 2014. This is going to impact everything we do on the social web, not least of all the analytics that we apply. (IBM)
• Connecting expertise across organizations and using this to deliver better products and services to customers is going to be a major focus area. (IBM)
• [internal communication] needs to adopt a more assertive approach to owning the enablers of organisational employee engagement which are keeping employees informed about important organisational issues and giving them a voice that is treated seriously. (The P.R. Academy)
• Instead of celebrating their size, large companies need to start releasing their smallness; their granularity; their tiny teams of innovative workers who will come up with the product, idea, service or process that will make life easier for their customers. (simply-communicate)

• Internal communications needs to step up to the plate. It needs to start finding ways to help people communicate more effectively, to facilitate and encourage collaboration, and to share and learn from each other. It needs to design channels that allow information and knowledge to flow freely, unhindered by hierarchy or organisational design. (Change Agency)