Dossier: Communitymanagement
  • 1117
  • 0
  • 0
  • 👍 0

Betrokken

Mark

People Come For Content And Stay For Community

Een intranet is geen community. Maar wat als je het intranet sociaal maakt? Zeker in grotere organisaties lijkt de interactie in social business omgevingen soms meer op community-vorming dan op projectmatig samenwerken en kennisdeling. Vandaar dat de rol van de intranetmanager opschuift naar die van community manager. En ja, dan is het goed om na te denken over je engagement strategie in termen van contentproductie, zoals Vanessa diMauro doet:

"When a community is young, about 60%-80% of the content will need to be what I call Institutional Content (IC); content that is created by the community’s sponsoring organization. [..] Typically, the goal over time is to reduce institutional content, and increase user generated content. [...] The sign of a truly thriving online community is when more than 40% of the content is driven by or created by the members. [...] It is important to understand that the shift from IC to UGC usually occurs when members begin connecting with each other. Community happens when members have found each other and have a vested interest in collaborating through content and conversation. At the end of the day, people come for content and stay for community."

302989 1482934958
People Come For Content And Stay For Community Online
http://www.leadernetworks.com/2011/06/people-co...

I often get asked about whether content is more important than conversation in an online community. It really depends on the stage of the online community or the member. Content is important becaus...

Reacties

geen reacties

Wil je een reactie geven? Meld je dan eerst aan