Marc Andreessen On The Future Of Enterprise | TechCrunch

Marc Andreessen benoemt een herkenbaar dilemma dat veel verklaart over de geschiedenis van Winkwaves: Nu technologie betaalbaar is geworden, blijkt dat consumenten de nieuwe aanjagers vormen van vernieuwing, waar in de 50 jaar daarvoor alleen bedrijven technologische vernieuwingen konden betalen. Met als gevolg:

"where entrepreneurs, especially between 2000 and 2008, entrepreneurs really only wanted to do — for the most part wanted to do consumer software, because that’s the only software that they could actually get anybody to adopt. It became very hard to get businesses to adopt new stuff. In the last five years, there’s been this sort of acknowledgment of the consumerization of the enterprise, which is consumer product development, design methods applied to business software, of which SaaS and cloud and all these things are examples. Salesforce.com, Evernote is an example. So now you have got the rise of this new set of companies that are sort of consumerized technology for businesses."