Intranet Social Media: Why Adoption Rates Are Low and How to Fix It

Het is zo eenvoudig volgens sommigen om de kracht van een sociaal intranet in haar volle potentie te benutten.

1. Besteed aandacht aan de kwaliteit van het netwerk. "This should be done with a push in the beginning, but it should also be an ongoing process."
2. Verkoop het product aan de medewerkers. "Research has shown that using these social networks can lead to better communication, more innovation, fewer conflicts, more trust, more sharing of ideas, better product designs, improved sales and marketing ideas and increased revenue. It can also lead to more innovation, reduced confusion, faster communication, more trust, better products, better sales funnels, more revenue. It can also make your employees’ jobs easier. It can help remove the stress of going through several layers of management or stress from poor intra-office communication."
3. En tot slot: Verander de cultuur. "In order to really get people to use the system, you need to integrate it into your culture."

Nu nog even in de praktijk brengen en dan is je adoptiegraad gerepareerd. Is het leven werkelijk zo eenvoudig? Een fijne kerstgedachte :-D