Electronic collaborative mass customization as a competitive strategy

  • sep 2011
  • Mark
  • 713
Voor iedereen

Een marketing master's thesis over co-creatie:

*Electronic collaborative mass customization (ECMC) – online customer-centered product design – is an emerging discipline. The objective of the research is to examine ECMC as a competitive strategy through the identification of key success factors that have received inadequate attention previously. More specifically, the aim is to introduce a new framework for value co-creation.*

Electronic collaborative mass customization as a competitive strategy

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