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Designing for Social Norms (or How Not to Create Angry Mobs)

  • aug 2011
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But designing the system itself is only a fraction of the design challenge when thinking about what unfolds.

Een goede post van danah boyd over het belang van sociale normen in een (online) omgeving en hoe je daarvoor kunt ontwerpen: een beetje software, maar vooral een focus op early adopters. Hetgeen nog maar eens het belang van de ambassadeurs in een kenniscafé benadrukt. Een samenvatting in quotes:

[...] How a new social media system rolls out is of critical importance. Your understanding of a particular networked system will be heavily shaped by the people who introduce you to that system. When a system unfolds slowly, there’s room for the social norms to slowly bake, for people to work out what the norms should be. When a system unfolds quickly, there’s a whole lot of chaos in terms of social norms. Whenever a network system unfolds, there are inevitably competing norms that arise from people who are disconnected to one another. [...]

[...] The whole point of design is to help create an environment where people engage in the most fruitful and healthy way possible. But designing a system to encourage the growth of healthy social norms is fundamentally different than coming in and forcefully telling people how they must behave. No one likes being spanked, especially not a crowd of opinionated adults. [...]

Voor de goede orde: Social norms vormt een onderdeel van de vier krachten van Larry Lessig:

In his seminal book “Code”, Larry Lessig argued that social systems are regulated by four forces:

  1. the market;
  2. the law;
  3. social norms;
  4. architecture or code.*
Designing for Social Norms (or How Not to Create Angry Mobs)

danah boyd | apophenia » Designing for Social Norms (or How Not to Create Angry Mobs)

http://www.zephoria.org/thoughts/archives/2011/...

Reacties

één reactie, 9 augustus 2011
  • Erg fijn artikel inderdaad, nog quote die mij zeer aanspreekt:

    [...] People don’t like to be configured. They don’t like to be forcibly told how they should use a service. They don’t want to be told to behave like the designers intended them to be. Heavy-handed policies don’t make for good behavior; they make for pissed off users. This doesn’t mean that you can’t or shouldn’t design to encourage certain behaviors. Of course you should. The whole point of design is to help create an environment where people engage in the most fruitful and healthy way possible. But designing a system to encourage the growth of healthy social norms is fundamentally different than coming in and forcefully telling people how they must behave. No one likes being spanked, especially not a crowd of opinionated adults.

    Wat zij niet adresseert, en ook niet kan adresseren in een algemene blogpost, is hoe hiervoor te ontwerpen. Voor ons is de uitdaging dit denken door te vertalen in de combinatie van onze begeleiding bij community management en het ontwerp van Winkwaves Kenniscafe zelf...

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