Dossier: Communitymanagement

'Content' or 'Community'? People Come For Content And Stay For Community Online | Social Media Today

  • jun 2011
  • Irene
  • 1695

Heldere blogpost over het belang van content in een community. Zeker bij de start van een community. Waarbij ik de titel wellicht nog het meest pakkend vind: People come for content and stay for community.

*When a community is young, about 60%-80% of the content will need to be what I call Institutional Content (IC); content that is created by the community’s sponsoring organization. Institutional content is entirely different that User Generated Content (UGC) which is content that is submitted or contributed by members. Typically, the goal over time is to reduce institutional content, and increase user generated content. Young communities need IC because it doesn't have enough members to keep a steady flow of content submissions. *

'Content' or 'Community'? People Come For Content And Stay For Community Online | Social Media Today

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