5 Enterprise 2.0 Myth Mantras that Must Die :: Personal InfoCloud

  • jul 2010
  • Irene
  • 1464
Dossier: Sociale Innovatie

5 enterprise 2.0 mythes ontmanteld. En ik ben het met hem eens. Laten we deze mantra's uit de wereld helpen. De 5 beschreven en ontkrachte mythes zijn:

  1. Millenials needing & leading the way. It is believed that it is the Millenials (those recently out of university and roughly 22-27 years old) that are expecting or demanding these social tools.
  2. Web 2.0 as a guide. Often people make the link from Web 2.0 to Enterprise 2.0 stating we must follow this path which is succesful.
  3. No training is needed. Often you hear no training is needed because the tools are so easy, or its related mantra "if you build it, they will come".
  4. 90-9-1. Many people believe that 1% create content, 9% modify and interact with the content, and 90% just consume that information and are passive.
  5. People are becoming openly social. People are moving to being more openly social as years go by. This is also tied to the youth myth.

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